Amara Raj

ENTERPRISES OF TODAY ARE FACING TWO RELENTLESS AND OPPOSING PRESSURES.

ONE, THE INTENSE DEMAND TO PERFORM - TO DELIVER SHORT-TERM RESULTS DESPITE MAJOR SHIFTS IN CUSTOMER NEEDS.

TWO, THE URGENT NEED TO TRANSFORM - TO REIMAGINE THE FUTURE OF THE MARKETPLACE AND CONSEQUENTLY THE WORKPLACE, GIVEN THESE SHIFTS; TO REINVENT THE COMPANY’S STRATEGY AND CULTURE TO WIN THAT FUTURE.

INTERESTINGLY TODAY’S BUSINESS ENVIRONMENT REWARDS ORGANISATIONS THAT CAN MANAGE BOTH.

AT AMARA RAJA, WE HAVE TAKEN UP THIS DAUNTING CHALLENGING OF TRANSFORMING THE ORGANISATION WHILE ENSURING THAT THE BUSINESS CONTINUES TO PERFORM IN OUR EVOLVING ECOSYSTEM.

VISION

Through The Amara Raja Way and through enduring progressive partnerships we will be a Global Leader in Batteries and Battery Technologies and a dominant player in the Indian Ocean Rim

CORE PURPOSE

To transform our increasing spheres of influence
and to improve the quality of life by building
institutions that provide better access to better
opportunities to more people…
All the time...

CORE VALUE 01

INNOVATION

to us is proactively rebelling for better ways of doing things leading to newer possibilities

CORE VALUE 02

EXCELLENCE

to us is continually enhancing our performance to consistently produce outstanding results with lasting impact

CORE VALUE 03

ENTREPRENEURSHIP

to us is leading with courage and conviction to convert gaps into opportunities, create wealth and contribute to growth

CORE VALUE 04

EXPERIENCES

to us are what we create for our stakeholders, which makes them feel part of something special, leading to endearing relationships

CORE VALUE 05

RESPONSIBILITY

to us is the total ownership of our thoughts and actions in every situation to achieve maximum common good in the best interest of Environment, Society, Customer, Supplier, Employee and Shareholders

Transforming &

Performing

VISION